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Build Your Brand – Grow Your Audience – Increase Engagement
As a digital marketer, it’s your job to stay one step ahead and to be on the forefront of emerging technologies. Every new type of content or piece of hardware creates new opportunities to find an audience and engage with them in a way that’s fresh, exciting and impactful.
Each time a new form of media comes along and creates a new “paradigm shift,” new stars are born.
And right now, the latest and most exciting platform of this nature is live video. Live video lets you engage with your audience like never before and communicate with them directly – even responding to comments.
This is the closest you can come to visiting your audience in person and the impact this can have is gigantic. Now Facebook is getting involved with Facebook Live – and most likely it’s this platform that is going to ensure the format really takes off.