What is Attraction Marketing?
Simply put it is a strategy that ‘attracts’ prospects to you because you have what they are looking for.
It is rejection free because these prospects are looking to you for answers to their problems.
If this is something you would like to have happened to you then consider implementing these 7 steps into your marketing.
Step 1 Brand YOU
You must be the attraction.
People join people, NOT companies.
People are looking for leadership to help them solve problems. Therefore, you must provide value to your marketplace and position yourself as a problem solver.
This site is a perfect example. My passion is to help people to create a better quality of life with a home business. If you have not seen my story check it out under the ‘About Me’ section.
Here’s what I know about people in our profession. They need a constant follow of new people to talk to about their products and business.
In 22 years of being full time in this industry, I’ve been with 6 companies. In the first 3 years, two of the 3 went out of business. My fourth business was where I hit it big and developed MASSIVE team all over the world. I’ve been with them now for 20 years.
But, because the management team makes choices that did not align with my integrity, I walked away.
The take-home lesson is that companies and their management teams come and go. We have no control over their policies and procedures or what they do or your company will be here a year from now. It goes without saying you are here to stay.
One more thing, it’s important.
Attraction Marketing is NOT ‘fake it til you make it,’ or pretending you’re something you’re not or lying about how much money you’ve made.
It is more about the people that you can help with recommended solutions, tools and marketing strategies that help your prospects.
Step 2 Define Your Audience
Who is it that you want to serve?
Who is your ideal client or prospect?
With laser focus, you’ll save time and money.
Step 3 Understanding Your Audience’s Biggest Challenges
Once you define your target audience, take some time to research and write down their biggest challenges, problems, and pains.
The truth is there are lots and lots of people with those struggles. Once you have clarity on your target market, you’ll realize opportunity is everywhere.
Remember this process…
3. Consistently create content that addresses their challenges and pains every single day
STEP 4 – Create Content that Addresses Your Audience’s Challenges
OK, now that you have clarity on who your target audience is and you have uncovered your audience’s top challenges, problems, and pains, it is time to create VALUABLE content for your audience. I would encourage you to do it daily.
The format is not important.
All of these work: videos, facebook posts, blog posts, Instagram pics and stories… this content can be FREE PDF downloads, how-to infographics, cheat-sheets, audios, interviews… ANYTHING.
Remember that your content MUST educate and ideally entertain at the same time but, most importantly provide solutions to your prospects.
ENTREPRENEURS ARE A PROFESSIONAL PROBLEM SOLVERS… YOU are a Professional Problem Solver.
STEP 5 – Build a Relationship With Your Audience
When people know you, like you and trust you they are more likely to buy from you.
It’s actually quite simple…
CONNECT WITH YOUR PROSPECT (yes, actually have a conversation with them like they are another human being via messenger, slack, Skype, or on the phone… what a concept!)
For a majority of your prospects, in order for you to ‘close the sale,’ you are going to have to build trust… and built a RELATIONSHIP.
And you build that relationship by dripping on them a steady flow of content THEY would want to consume, that addresses THEIR challenges.
Once they get that you get where they are and you are sharing information that helps them, you will start to gain trust.What is Attraction Marketing? It's the smartest way to build your business. Learn more... Click To Tweet
STEP 6 – Uncover Their Pain & Provide the Painkiller
The best way to uncover each individual prospect’s pain is to connect and actually talk with them and connect with. Let them know you can help them or point them to solutions that can help them.
No one expects you to be the “know al expert”.
When you talk to them find their biggest problem, and provide the perfect solution (possibly point them to your product or service).
Here’s a surprising fact. The VAST MAJORITY of marketers never call their leads, and then complain they aren’t making any money.
If you simply take the time to reach out and connect with your prospect who opted into your website or connected with you on Facebook messenger or anywhere else… you will stand out from your competitors, you will be unique in your marketplace, and you will eventually win.
And you are losing money if you are not connecting with and taking the time to discover what each individual prospect TRULY wants and needs.
Step 7: Embrace Multiple Income Streams & Make Money From the 90% Who Say NO
If you only have one revenue stream, it’s going to be difficult to create financial freedom online.
ALL top earners online embrace multiple income streams that serve their audience… It’s just smart business.
If you are with a company where you are only allowed to market ONE solution, you are going to be in trouble.
That’s like putting all of your eggs in ONE basket and hoping for the best.
Zero diversification. Massive risk. It isn’t smart business. And YOU are the one who has to provide for your family (not your MLM company).
Can you imagine if McDonald’s was only allowed to sell hamburgers?! They would go broke! (and so will you if you continue to try and build your business with handcuffs on!)
McDonald’s makes their profits from all the other stuff you buy once you are in the restaurant: the upsell on the fries, soda, ice cream etc.
In fact, the most profitable upsell in the history of the world is…
Would you like fries with that?
Here’s why multiple income streams are a big part of the proven ’Attraction Marketing Method,’ and why you need them if you want any chance of success…
I used to market my business opportunity up front because that’s what the company told me to do (this was before I found the information you’re reading right now).
And here’s what happened: If my prospect wasn’t interested in my business opportunity, which was 90% of everyone I exposed to the presentation, that was the end of the road!
The relationship was over because all I had to offer was my business opportunity.
I started wrapping my head around creating VALUE for my audience, and started focusing on what THEY want…
Versus just pitching my business opportunity to everyone I met…
If someone was NOT interested in my specific business opportunity, but they already had a business, or were looking to start one… I knew that they would need to learn traffic, and how to make money with their business via the internet.
So my partners and I built an education platform & solution that would do just that (don’t worry, you won’t have to!)
Imagine if all day you are connecting with your audience of entrepreneurs, and 90% of them are not interested in your specific business opportunity…
But instead of just saying bye-bye to 90% of your prospects…
What if you could still connect with, serve, build a relationship with, and offer the 90% a SOLUTION that solves the problems they already encounter (or will inevitably encounter) as a home business owner?
ALL BUSINESS OWNERS REQUIRE LEADS AND MONEY – so what if you could ask the people who say NO to your opportunity a very simple question…
“How are you doing with generating leads for your business?”
“Ok, no problem… would you by chance be interested in learning how to get an extra 12+ fresh, interested, quality prospects each day for YOUR business?”
This question can make you a LOT of money because we have a solution that trains entrepreneurs how to get more leads and make more money… (because that’s what our audience wants!)
So in theory, every single conversation you have with every prospect COULD make you money… and that my friend, is a complete game-changer… and this is how you finally turn a profit and create financial freedom!
If this makes sense or if you have questions. Please leave your comments below.
To learn more about attraction marketing go to MLMLeadSchool.com
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