Over the past few month’s I’ve been hearing that Google now uses speech to text conversion.

That means that they take the SPOKEN text from your videos, and convert it to text.

While they won’t say WHY they do that, the obvious answer is that they are looking for RELEVANT CONTENT!

They now use your spoken text to categorize and rank your video.

So, choose your words carefully.

After some experimenting a bit, and we’ve learned that in most cases you can improve your Google ranking with your websites by adding keywords in your spoken audio.  Just using music behind written text in a slide show does not work as well.

So when you are writing your scripts, put your main keywords up front, and use them throughout the video.  Use them in a natural way, but write your script just as if you were writing a web page that you wanted Google to index, because with their speech to text conversion, they are applying the same algorhtythms as if it were written text.

One more thing, since google is doing this you can bet the other search engines aren’t far behind.

Good luck with your video marketing.