If you have ever seen an old Tarzan movie, three stooges movie, or any of a number of adventure movies then you know about quicksand.

It is nature’s unexpected trap that many inexperienced travelers fall into.

In the new world of Social Media marketing many people and I mean… many people… fall into the Social Media Quicksand trap.

People spend way too much of their time pitching their products and services and they wonder why they have little to nothing to show for all their time and money invested in Social Media.

Here’s the truth…

Social media is not the place to pitch your stuff. Yes, I know a lot of people do this but, that doesn’t make it right.

I see it on twitter every day. Someone becomes your new friend and in the same breath (140character message) they are pitching you.  This is a TURN OFF!

If this is you, I have two words . . . STOP IT!

Many people will spend hours in groups attempting to make new friends, only to pitch them before they have earned the right to share any marketing information.

So what do they do?

They go to another group and spend more time and sink deeper and deeper into the quicksand.

How about you…do you know anyone like that?

Do you find yourself spending lots of time with social media with nothing to show for it?

Here’s a secret.

Social media is about four things:

• Community
• Connection
• Content
• Conversation

Before you can share any marketing information, you have to earn the right to do so.  Social media is all about relationships!

When a prospect is ready, you must have a systematic approach that is professional and attractive and works within the world of social media.

Many people are all about themselves–you know who I am talking about.  They do not attempt or they make a weak attempt to be part of a community by helping and serving others.

You must give and serve others first then you will become attractive.  As people begin to get to know you, like you and trust you, you develop what is called ‘Social Equity”.

You become a leader.

Seth Godin describes this as building a ‘tribe’.

Remember, social media is not a push marketing tactic. It is a pull or attraction marketing approach.

Once you establish a strong brand (a name for yourself) people will want to take your advice and they will want to part of what you are part of.

If you are looking for a good rope to pull yourself out of the quicksand then study the diagram below.

This ‘Process’ is the rope that can pull you out of the social media quicksand.  Without it you will die in the world of social media marketing.

Done correctly, social media will feed your sales funnel and you will reap the rewards.

Social media marketing does not happen over night. It happens when you give, serve and support your communities.

To learn the secrets for social media marketing be sure to opt-in on this page to get your free 8-day video Social Media Secrets bootcamp. You will get over 4 hours of training as I describe this whole process.

If I can serve you in any other way or you have questions let me know.

PLEASE comment below and let me know what you think of this…thank you for your comments!