Social Media & Network Marketing Success: Sprint or Marathon?

By on October 1, 2009

Marketing, Social Media

One of the biggest challenges that we have in this industry is that too many people are told they can get rich very fast.  You know, “If you get in the deal right now you will be rich in no time.”

I see it daily on Facebook and other social networks, “If you don’t get into this opportunity that you will be missing out!”

Novice networkers buy into the belief that they can make $200,000 a year and not do ANYTHING! My response is…yea right!

Well, my friend, hopefully you don’t buy into that garbage.

It is well meaning people like that who give our industry a bad name.  Too much hype is never attractive.

The truth is if you want to become a success in network marketing, online marketing and social media (or for any business really) it takes time and training.

It takes time to learn marketing skills.
It takes time to build relationships.
It takes time to develop as a leader.

What skills do you need to become a success in social media & network marketing?

The number one skill is marketing.

Interestingly, we are in the industry of network marketing but 99% of the distributors have not been trained how to market.  What are they told?  You guessed it.  Go make a list of 100 friends and family members.

What a relief it is when you learn the skill of marketing and copy writing.

Next, having an automated online system for your marketing and sales funnel is critical for success.  Ideally, the system should have pre-tested lead capture pages and prewritten auto-responder messages (these are basically prewritten emails).

Education is vitally important.

This system should train you and your team to become a successful online marketer.  Learning how to market using twitter, facebook, youtube, forums, articles and pay per click.

And lastly, and this is really important, is to have a coach and tribe (a group of peers) who will get down in the trenches with you and help you on your journey to success.

To see an example of what I am talking about checkout  The Online MLM Mastermind

There is an old personal development and business expression.  It goes like this: “You can tell a lot about the character of an individual by the people they hang out with.”

Here are a few of my tribe members that I have partnered with, who help me grow while I help them grow both personally and professionally.

Chris Kilber Content Syndication Expert

Beverly and Dr. Bill Monical Wellness Experts

Michael Feil Social Media and Marketing Champion

Gavin Mountford Social Media Expert

Debbie Wood Internet Marketing Coach

Who are you hanging out with?  Do they help you to improve your game or hold you back?

Constant And Never Ending Improvement

I know for me it wasn’t always easy learning all this new stuff.  In fact, more times than I would like to admit I felt like I was sinking in the education quicksand. It was a new language.  I felt frustrated at times because I spent so much time learning and my business wasn’t growing.

Here’s what I have learned. See if this makes sense to you.

No skills create desperation.

Skills create confidence.

In the end, we must take responsibility for the growth of our business and our income.  We must learn the proper way to promote and market our business and ourselves.  We must learn proper etiquette as we join social networks.  And we must be patient with our growth process.

Developing a six or seven figure does not happen overnight. It can take years.

One of my mentors once told me, ‘Terry, your business and your income will grow as fast as you do.” I didn’t really understand it at the time but now it makes so much sense.

My recommendation to you is simply this…enjoy your journey.  Know that where you are right now is perfect.

Remember, you control where you spend your time.  Will it be the TV or a book?  Will it be a day at the beach or a day at a seminar?  Will it be a new toy for yourself or a new Webinar?

And get this my friend.  Your lifestyle right now, like it or not, is a reflection of the choices you have been making.

If that makes you uncomfortable…good.  Maybe the time has come to makes some shifts in your life.  Perhaps the time has come for you to get comfortable being uncomfortable.  Personal growth and skill set development is not always easy.

When training for a 26.2 mile marathon it’s called hitting the wall. Everything in you says stop. You second-guess yourself and you REALLY want to quit.

You have to learn to push yourself physically and mentally.  It is the only way you will cross the finish line and feel the glory of accomplishing your goal.

You can do this business and become a success.  How do I know that?

It is easy; you are still reading this and you know deep inside that you can.  Sometimes it is just that you are not sure if you want to work that hard because the payout is not guaranteed.

This business wasn’t always easy for me.  All I can tell you is learning all those skills (and I continue to learn new skills) has changed my life more than I could have ever dreamed.  And the same can and will be true for you if you persist and have a vision for success..

I’m 52 years old now.  I started running marathons because someone told me that between ages 50 and 60 is when your body declines the most but, if you are in good or better health during that time that you will actually extend your life by 20 + years.

For me that was a no brainer. I’m willing to do the work and I know my desired outcome.

You must know your desired out come for your business.  If you don’t, please figure that out right away!

Hopefully, this makes sense to you.  I want to hear from you on what some of your biggest challenges have been and what you did when you hit the wall?

I believe in you!


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About Terry Petrovick

Terry Petrovick is a business developer for the network marketing profession. He is committed to helping people earn 6 & 7 figure incomes. Contact Terry if you need help developing your business and income.

View all posts by Terry Petrovick

19 Responses to “Social Media & Network Marketing Success: Sprint or Marathon?”

  1. Kellie Stewart Says:

    Thank you, Terry. This is valuable information especially if you are just starting out on your networking journey. In the beginning, all of the opportunities being thrown at you can be overwhelming. It can be difficult to know what is good and what is not; however, as time goes on, it becomes quite clear. I cannot stress enough how important a trusted mentor is. Knowledge is power and critical to your online success. Do not stop learning.
    .-= Kellie Stewart´s last blog ..Generating Leads On A Budget =-.


    • Terry Petrovick Says:

      Hi Kellie,

      You said it very well.

      Unfortunately, many people don’t have a knowledgeable mentor and neither they nor their mentor do not know how to market.

      And, making a list of 100 names is NOT marketing.

      Thanks for sharing!

      You have a choice so, make it a better than terrific day!



  2. Sue Vittner Says:

    love the video on social media and the network marketing success. sometimes i WANT it to be a sprint! but your perspective of the marathon is super. what i love most about it is you train for a marathon. many people spend months and months training, and it’s in the training where the conditioning is. just like in social media and online marketing. it’s not a final product, or a finish line that we’re really after, it’s the journey of it, the life’s lessons, and friends we meet that make it all worth the while.
    love that park!
    .-= Sue Vittner´s last blog ..Making Lemonade out of Jack Daniels =-.


    • Terry Petrovick Says:

      Hi Sue,

      I think we all want it to be a sprint but that is not reality. Lasting success is about learning the skills and developing ourselves. And the interesting thing is that the person we become during that journey often becomes our greatest reward.

      Thanks for you insights Sue!

      You have a choice so, make it a better than terrific day!



  3. Laura DeMeo Says:

    Hi Terry,

    Thank you for sharing this message; it certainly resonated with me. I agree with your sentiments that there is no easy/ quick way to build a solid, long term successful business. Life is not a sprint, but rather an endurance race- like a marathon.

    As you mentioned, inevitably, we “hit the wall” in a marathon or we encounter road blocks in life that can slow us down.

    Those who consistently stay the course, overcome challenges, and surround themselves with positive, like minded people are those that will experience life-long success both professionally and personally.

    I am new to social marketing and am excited to continue to learn new things! As you describe– focus, vision, strategy, building tribes, and working with an experienced mentor is a foundational starting point for long-term success.

    I have one question… did you say in your video that you are in the Umstead trail park?! That is the race I am doing in March!

    Thanks again, Terry. I am so glad to have met you.



    • terry Says:

      Hi Laura,

      All of those skills and attributes are required for success. I am amazed at leaders like yourself who have the wisdom and the vision that you do.

      I know without a doubt that you will be one of our top social media leaders.

      Keep chargin’ after your dreams! And be sure to bring some people across the finish line.

      Enjoy the journey!


      PS Yes, it is Umstead Park. We’ll definitely talk more about that.


  4. Noel Crowe Says:

    Yes Yes and Yes! I was led down the road of the belief tha all I had to do was poke my hand up holding my product or business and people would flock to me and I’d be making multi dollars monthly in MLM and anything else I did.

    You have revealed the truth and the solution – like anything else we we do, we need to learn skills first and develop ourselves beyond our comfort zone to succeed.


    • terry Says:

      Hi Noel,

      I was led down that road not once, not twice but thrice. (I know that’s not a word but you get the point).

      3.5 years, thousands of dollars later, I figured it out.

      Let’s be the example Noel for everyone else to follow.



  5. Bonnie Smith Says:

    Thank you for more great information about growing your business and yourself. I am constantly taking those steps to secure the kind of freedom and lifestyle I always desired. Your words give me a reminder that others have traveled this path before and are willing to share the “secrets” of their success. Joining with others on that same track can give additional power and strength to keep up the pace and in some cases exceed expectations.

    My biggest challenges have been distractions of trying to learn and do everything by myself. I spent more money getting some good information but because I was a beginner it was like taking an advanced course before the basics. With the distractions of life and owning your own business already it really overwhelmed me. The person I signed on with did give me the right steps but gave me the impression that they didn’t have time for whiners and it was EASY to do. Just create a website (pay for a web designer if you needed help), do a video (buy a class-buy a camera) and learn Google PPC.

    I had just opened my own business a couple months before and didn’t even know about online business you could do at home. It was almost by accident that I discovered this new world based on my online research about what I was doing in my company. The excitement about the marketing concepts I had learned about kept my interest and despite my distractions I began again to get back into the right direction.

    You are really setting a great example of leadership and I felt like this was another reminder I was doing the right thing.



    • terry Says:

      Hi Bonnie,

      Thanks for your feedback and response. Unfortunately, some over-zealous people sometimes paint a picture that is not realistic.

      Any time you learn a new skill it takes time. And my experience as it relates to internet marketing is, it is VERY easy to get seduced into the next great marketing approach that is going to make you a lot of money quickly.

      What I have found is that it is more important to build a strong knowledge base using an existing product, system or marketing method before you take on something new.

      Even today for myself, since I love marketing I am highly attracted to methods and products. It takes a lot of self discipline not to get sucked into the next thing.

      I congratulate you on being proactive in your education. Remember to use your time wise and partner with people that will support you. This means they will not do it for but they will do it with you.

      I ask my team members not to come to me with problems or questions until they have at least tried to solve their problem on their own.

      Best of Success Bonnie!


      PS The best internet marketing and educational system that I have is the Online Mastermind System.


  6. Kevin Doherty Says:

    hi Terry, Great post and I totally agree that having a long-term outlook is absolutely vital to the success of any serious entrepreneur. Learning the skills to get into that 3% that succeed in this industry is a big commitment, but still much more workable (and fun) than just about any conventional educational path I am aware of.

    I will spend some time with the rest of your posts.. glad to have found your blog (through Twitter).

    peace, Kevin Doherty
    .-= Kevin Doherty´s last blog ..Interview with Amy Ippoliti- How to Create Goals and Success Rituals that Lead to A Thriving Business and Balanced Life =-.


    • terry Says:

      Hi Kevin,

      Thanks for your feedback man. The process of learning and growing can be both frustrating and very rewarding at the same time.

      The freedom to create your own schedule and work towards your own goal of building wealth is certainly worth working for.

      Let me know what else I can do to support you in your journey…

      You have a choice so, make it a better than terrific day!



  7. terry Says:

    Thanks Adriane for your feedback!

    I have found that staying on course sometimes means the you run off the course but you are always headed in the right direction.

    As a former pilot, I know that while the winds may push you this way and that way…as long as your compass is working properly you you can adjust your course to end up in the right destination: success!

    You have a choice so, make it a better than terrific day!



  8. Scott Phares Says:

    Hey Terry, great information that people need to know and understand, especially people new to our industry. They are all coming from a world of “instant gratification” where people expect to have things and get results immediately. The “lottery mentality.” “If I can’t win it or get now or have it now, then to heck with it!” Just isn’t going to happen. The funny thing is that even with ones that do win a lottery, they are most always MORE broke a year or two later and no better off. Thanks for sharing your years of experience, I watched your About Me video, I know what you went through and how long it took you to be successful, a VERY INSPIRING story it is, I might add.
    .-= Scott Phares´s last undefined ..If you register your site for free at =-.


    • terry Says:

      HI Scott, thanks for your feedback. I appreciate your leadership and your example. All too often people have a get rich quick mindset which unfortunately turn negative because the “thing” did not work.

      The reality in more cases than not is that they didn’t work. But, rarely do these people ever realize this or take responsibility for their lack of success.

      You have a choice so, make it a better than terrific day!



  9. Beverly Monical Says:

    Great video Terry.Great information too. I believe Social Media is a marathon.Too many give up too soon.They lack the passion it takes to succeed. You have taught me that.
    Thanks Terry for the great information.
    .-= Beverly Monical´s last blog ..Tips On Branding Yourself on Social Media =-.


    • terry Says:

      Hi Beverly,

      Thanks for your comment!

      Yes, I have seen too many times that people quit
      right before a BIG break through.

      Winston Churchill said, “Never, Never, Never,
      I said NEVER Quit!”

      You have a choice so, make it a better than terrific day!



  10. Chip Wilson Says:


    This is a very thoughtful post. It never ceases to amaze me how people believe that you can create something of lasting value without making a significant investment of some sort. To an extent, its basic economics. Anything that can be produced with no effort will be overproduced to the extent that there is no inherent value in it.

    Still, it can be hard to always find the will to push on through the headwinds. Thanks for providing an inspiration.




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