Six Conditions of a Perfect Business
1. In a Long-term High-growth Market
Why? Allows for years of opportunity for business growth and income stability. Ideally two of more growth markets available for example: Wellness, Fitness and Weight Loss and possibly Skin Care.
2. Genuinely Needed by Everyone
Why? – Creates limitless customer base. The need must be of a serious, life enhancing nature. When there is mass marketing appeal, there is income security.
3. Consumable
Why? – Must be consumed on at least a monthly basis to facilitate automatic reorders and true residual income.
4. Strong Consumer Guarantee
Why? Many people are fearful of losing their money in what they invest. People today demand quality and value for their money. Whether it is a car, house, a nutritional supplement or piece of electronics. Statistics have proven the longer the guarantee–the more likely consumers will buy. Ideally, the guarantee should be 90 days or longer.
5. Patented, Preferably World-wide
Why? – To protect from competition and corner the global market.
6. “Pacesetter” Technology
Why? – To create a new industry, in which we are the clear, undisputed innovator and pacesetter everyone else must be judged by. Examples: Microsoft and Apple started and set the pace for the newly created computer industry. Coca-Cola did the same for the soft drink industry.
NOW ASK YOURSELF: Would you rather be involved with a company, good though it may be, that has multiple competitors, no meaningful patents, and/or no research to prove their products have the value they claim.
Or one that has virtually no competitors, multiple international patents, and years of peer reviewed research, and pacesetting technology so powerful it has created an entire new industry?
Best of Success!
Terry
August 20, 2008
Network Marketing