Copy Writing Secrets will pay you millions!
Scratch that it has made people Billions!
Jay Abraham is a friggin’ copy writing legend.
If you don’t know him and you are marketing online, this is a guy that you must know simply because of his copy writing secrets!
I personally stumbled across this video in a rather hidden corner of the online world and wanted to share it with you.
The copy writing secrets and tactics that Jay shares will blow you away.
They are simple and yet profound.
Jay presents his system of http://Amazon.com for copy writing, but if you pay attention, almost every word he says is packed with a mini-copy writing course.
I encourage you to watch his video several times and I promise you will learn something new each time you go through it.
Copy Writing Secrets Lesson 1: There is Magical Money in Titles
For HUGE payoffs study the titles. Finding and analyzing the empathy, the heart-felt polarization, focusing on frustration instead of hatred as the opposite of love in selling, and on and on and on.
I get a new gem every time I watch it.
Jay recommends that you look through the 100 top selling books on Amazon in your niche and use Amazon’s well-designed and monitored information to guide your copy.
Obviously many of the titles, subtitles and what he calls cross titles will be some of the best researched, at least the most successful, sales writing in the world.
He says you can’t copyright a title, so this is really fertile food for thought.
So, if you are promoting a fat loss program you are going to love this approach.
Copy Writing Secrets Lesson 2: The Customer Reviews Gold Mine
The killer for me was his strategy for customer reviews.
Jay recommends making two lists, one with comments from positive reviews and one with things from negative reviews.
Both sides are usually spontaneous, sincere, emotional (hear-felt) and highly informative as to what people in the niche want badly or are extremely frustrated with.
I even see possibilities of expanding this method beyond Jay’s use.
For instance, if you need to come up with persona ideas for a persona-based presell campaign; you can get great stuff in these reviews. Some personas almost jump off the page at you. These are real personas that are already in the customer base, not ones you imagine might work.
Also, Amazon is not the only place to seek sincere polarized heartfelt opinions from readers.
Epinions comes to mind. I am sure there are many sites like that.
Copy Writing Secrets can also be found in keywords!
I just did a search with Google using different keywords and the results are highly encouraging.
For instance, here are some search possibilities:
“customer reviews” “keyword term”
“reader reviews” “keyword term”
“client reviews” “keyword term”
“member reviews” “keyword term”
I’m sure you will fine some pure gold just sitting there waiting to be used for your niche.
“Every presentation should really be a conversation with your prospect.”
You must make a personal connection. When you do, they will follow you any where.
For quick “infallible copy” (Abraham’s term, not mine), this method can’t be beat.
Nor can Amazon as a source for that matter.
Here’s Jay Abraham’s Amazon Copy Writing Secrets video.
One more demonstration on the the power of copy writing, here’s a post that I did on copy writing secrets, it is titled: “Don’t Read This or the Kitty Gets it”
Doesn’t that title just make you want to see it?
The response I got from that title was incredible.
I highly encourage you to develop this skill set. It takes time but it is sure worth it.
Mike Dillard was asked recently if he had to build his business all over what was the one skill he would focus on?
His response was learning how to write copy.
Here’s the best course that I have seen on learn how to master the copy writing secrets it the The Copywriter’s Guild.
Here’s what is covered in this course.
Leave me a comment below and let me know what you learned about copy writing secrets from Jay Abraham.
If you see value in it, please quickly do me a favor and share with others and comment below.
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