Everyone is going to the web today. They are looking for solutions!
What kind of solutions?
Health solutions, products, services and INCOME!
And make no mistake … there is “NO Recession” online. There are a tons of people who are willing to spend their hard earned cash if it will solve a long-term problem.
People are not concerned about “The economy” they are concerned about “Their Economy”.
These proactive people are taking control of their financial future and looking for someone to help them.
Smart entrepreneurs (YOU) realize they can help people on a global basis and are creating global income streams by helping these people solve their problems.
Pay Per Click or PPC marketing is the best way to find and target these people. These are the ones who are looking for you! Google adwords is the best place for you to start.
Your Knowledge
You MUST know what you are doing with PPC or you will be severely handicapped. You will spend a ton of money and have nothing to show for it.
If you are in a network marketing company – do not use a replicated company website. Google hates these! Instead use a marketing system like the http://TheOnlineMLMMastermind.com to learn how to create your own web sites. No technical HTML knowledge is required.
“The Secret” and Law of Attraction are good but at the end of the day, your knowledge, your skills are the things that will lead you to riches!
Remember this:Â Knowledge = Wealth!
If you want to get rich look for under nourished people who have a want that you can fill.
Lose you ego! It is not about you. It is about them.
You must get into the mind of your prospect, draw out their pain and offer solutions that no one else can. You must position yourself as their solution provider.
The process begins with your ad, something like this:
“Calling Leads Sucks!”
Learn How to Get 10 – 50 Fresh
Leads Per Day With Social Media
TheSocialMediaGoldRush.com
Every network marketer would love to have the benefit of fresh quality leads every day. There is a good chance they will click on your ad and go to your Opt-in page.
While most people focus their efforts on a good click through rate CTR (Click Through Rate) of 2% or better.  This is a big mistake!
The more advanced marketers will look at the CTR then take it a step further and look at the metrics of their opt-ins. A great goal here should be 5-20%.
Your goal is to build your list!
The Value of a Prospect
It is important that you understand that every subscriber has value. Initially that value might only be worth about $1 to you. As your skills improve this value will increase to $3 – $10 so you can see it is very important to constantly build your list.
The Courtship Begins
Once a prospect is on your list, your job is to “Market” to them. This is where the magic happens!
Remember, the prospect is walking around and checking you and your products or services out. In the same manner as you window shop, the prospect is there to see if they want to buy.
You MUST create compelling offers!
Your goal is to communicate with them in a way that makes them know you, like you and trust you.
You have to be real, entertaining, approachable, unique, personable and professional.
They will judge you and size you up pretty quickly to see if you are the type of person that the think can help them accomplish their goals and desires.
I recommend that you send your prospect one-email marketing message per day.
Our data shows that you have between 1 – 7 days to capture their imagination and have them buy your products or join your business before they walk out of your store never to return again.
While there are occasions where a prospect will stay subscribed to your marketing messages for a year or longer, it is rare.
Remember your goal is to get in their head and solve their problems.
Once you master this skill you will be on your way to riches!
Remember Knowledge = Riches!
Be sure to develop your skills.
Please let me know what you think of this by comment below. If you have any great tips or strategies please share them.
Thanks for stopping by.
Here are some resources that you will want to check out.
Check out Perry Marshall’s FREE Google Adwords PPC Cheat Sheet
Please Retweetif you like this post, Thanks!
October 24th, 2009 at 8:22 am
Hey Terry,
Love your video- Great tips!
You are such an inspiring leader in this industry.
Keep Them Coming!!!
Kelly B
Kelly Brown ´s last blog ..Saluting Women Entrepreneurs…
October 26th, 2009 at 12:11 am
Thanks Kelly, I appreciate you stopping by!
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 9:18 am
Good stuff Terry – very straight forward.
Get a capture page system,
build your list,
profit beyond belief.
Sweet
Adam
Adam Holland´s last blog ..Blastoff Network – Another Scam or the Real Deal?
October 26th, 2009 at 12:20 am
Thanks Adam…it was short basic and to the point but worth $1000s!
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 10:26 am
Now I know what a proper blog is! Great stuff Terry. Now back to trying to fathom out the new 7 figure Workbook which has turned the little grey cells to mush…
October 26th, 2009 at 12:29 am
Hi Ian, thanks for the kind words. Be sure to ask for help in the 7 figure community before you waste a lot of your time. Maybe I’ll see you there!
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 11:53 am
Wow T. I’m twittering this now! I’m gonna link from my blog as well.
Kevin Robinson´s last blog ..A PYRAMID SCHEME??
October 26th, 2009 at 12:29 am
thanks Kevin!
October 24th, 2009 at 12:23 pm
Hey Terry,
I like the looks of it – clean, clear, concise with Great tips… good advice.
I put it out on Twitter.
Chris
October 26th, 2009 at 12:30 am
Thanks Christopher! I’m glad you enjoyed it.
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 12:45 pm
Hey Terry,
Thank you again for a wealth of information. I so do appreciate all your
tips. Dittos- keep’em coming! I really love the look of this blog. So clean, just the right amount of busy.
I’m using a different email to see if my avatar shows
Dena
October 26th, 2009 at 12:31 am
Hi Dena,
I appreciate your kind words. Be sure to check out the random and fun stuff…lots of laughs there
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 1:47 pm
Hey Terry, your PPC video was bad to the bone my friend
and I bet it helps alot of people. I know it sure helped me! I
look forward to your video’s in the future. Take Care & Be Blessed.
October 26th, 2009 at 12:32 am
Hey Larry,
Glad you enjoyed the video man!
Best of Success!
Terry
October 24th, 2009 at 1:51 pm
Terry, Great post, I get emails from people at least once a week who complain they are losing money on PPC. Your post here explains why–the offer is not enticing enough and the follow up marketing isn’t strategic enough.
Most people still try to make the sale right away from PPC instead of knowing that the key is to build the list and the relationship with that list.
Your advice should help a lot of marketers out there.
Kevin Doherty
Kevin Doherty´s last blog ..A Powerful Interview with Network Marketing Phenom David Wood
October 26th, 2009 at 12:34 am
Amen Kevin!
I was once one of those guys! LOL!
Hopefully we can help some folks make some money
instead of losing money.
I appreciate you man.
Be Well,
Terry
October 24th, 2009 at 2:05 pm
Hey, Terry!
Great, USEFUL content, as usual!!
Keep it coming!!
Best,
—Peter
October 26th, 2009 at 12:39 am
Thanks Peter! I’m glad you liked it!
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 2:07 pm
AWESOME content Terry!
October 26th, 2009 at 12:39 am
Glad you liked it Brian.
October 24th, 2009 at 7:06 pm
Great information Terry.PPC is something that scares many people because when done wrong it is expensive. Thanks for the simple explanation.
Beverly
Beverly Monical´s last blog ..Finding Your Passion
October 26th, 2009 at 12:42 am
You are welcome Beverly.
I think it scares folks because they do not take the time to learn the skills that they need to master it. Enough of my mentors told me about the importance of it…and what do you know … One day I finally got it.
Thanks for stopping by Beverly!
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 7:25 pm
Hi Terry
Fantastic post and I love the video – very well explained. PPC for generating leads is only part of the whole process. Branding on your back end and providing value increases results big time.
Thanks for sharing.
October 26th, 2009 at 12:43 am
Hi Jenni,
Thanks for the kind words. PPC beats buying recycled leads any day!
Be well,
Terry
October 24th, 2009 at 8:37 pm
Hi Terry, So much valuable information here. Thanks for sharing.
So, true .. It is not the size of the list that matters but the quality of relationships we build with our subscribers.
You made it so much clear for us.
Thank you
Damayanthi
October 26th, 2009 at 12:45 am
Hi Damayanthi,
Thanks! It is a shame that beginners are all about quantity and not about quality. Spending your money and time with your ideal prospects makes so much more sense…
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 8:45 pm
Hi Terry
Great video…well done!!
October 26th, 2009 at 12:45 am
Thanks Melinda!
October 24th, 2009 at 10:03 pm
Hey Terry, great post. Marketing to people’s wants not needs, such an important and crucial distinction. And beyond that, it’s so important to recognise that it’s all in the follow up…..ppc properly done will get prospects in the door, how much value are you giving away to make them stay and to build on that relationship?
Thanks for sharing. Great video and post!
Johneal Rouse
Johneal Rouse´s last blog ..Become more effective with your Network Marketing and manage your Time better – Free Hypnosis Session
October 26th, 2009 at 12:47 am
Thanks Johneal! Coming from you that means a lot. I know you add a lot of value in all you do. Thanks for being a great example. PPC is a skill every serious online marketer must master.
You have a choice so, make it a better than terrific day!
Terry
October 24th, 2009 at 11:12 pm
Terry,
Great post!
October 25th, 2009 at 10:49 am
Thanks for sharing your wealth of information Teri! I’m just getting into PPC marketing and am really excited about building my business through this effective tool.
Knowledge truly is power, and I agree with you that this is not something that can be accomplished by just “winging it”. There is a lot of money to be made, or lost in PPC marketing. Knowledge is the key that will dictate which of these results is achieved.
Needs vs. wants – awesome point, and great delivery! It’s great to have such an amazing, successful leader as you. Thanks again!!!
Kathy Jodrey´s last blog ..How to $ave and Make Money Money through Internet Shopping – Online Shopping USA
October 26th, 2009 at 12:50 am
Hi Kathy,
Now you are making me turn red LOL!
I agree, this is a must have skill. Congrats on
your journey, I know you will make PPC work for you.
You have a choice so, make it a better than terrific day!
Terry
October 25th, 2009 at 12:52 pm
Great Stuff Terry thanks for sharing.
I’ll tweet it right now.
October 26th, 2009 at 12:57 am
Thanks Pat!
October 25th, 2009 at 3:28 pm
Hello Terry,
Great post, full of valuable information for anyone new to PPC
advertising, I look forward to future posts, especially on this marketing strategy.
Thanks again.
October 26th, 2009 at 12:58 am
Thanks Martin! You can expect another post on PPC later this week.
You have a choice so, make it a better than terrific day!
Terry
October 25th, 2009 at 10:41 pm
This is where it’s at people! Calling store-bought leads and spending hours trying to get a hold of people who have no idea WHO you are and don’t want to be bothered.
Get yourself out there and get yourself known. Prospects will WANT to contact you and learn more about you and your products and services.
Thanks for the highly informative post, Terry!
Heather Taskovics´s last blog ..Staying The Course To Achieve Your Dreams
October 26th, 2009 at 12:59 am
Rock on Heather! I have wasted $1000s on leads…
Thanks for stopping by.
You have a choice so, make it a better than terrific day!
Terry
October 26th, 2009 at 8:58 am
Terry, this is a great blog post.
Thanks for all the valuable content.
Jenn
Jenn Lawlor´s last blog ..Video Is Powerful. But What If You Can’t Stand The Thought Of Being On Camera?
October 26th, 2009 at 2:39 pm
Thanks for stopping by Jenn. Glad you liked it. You have a choice so, make it a better than terrific day!
Terry
October 26th, 2009 at 10:31 am
Hey Terry,
Thanks for the information man. You know
how to speak on video. Keep the value coming.
Have a blessed day!
Steven Saliba´s last blog ..How To Dominate Your Competition
October 26th, 2009 at 2:47 pm
Thanks Steven for your very kind words. I’m glad you liked it.
Best of success!
Terry
October 27th, 2009 at 11:56 am
Terry –
Great job boiling it down for folks. I think so many people get focused on their cost per clicks they forget that that is how GOOG makes money, not how they make money. The Mastery is all in what happens to build the relationship after the click!
To the PPC Newbies : Make yourself happy, not GOOG’s shareholders – take Terry’s advice!
Best to you my friend.
Chip
October 27th, 2009 at 5:15 pm
Right On Chip!
Google’s success formula is about making money for themselves while offering quality content. Thanks for stopping by.
You have a choice so, make it a better than terrific day!
Terry
October 27th, 2009 at 3:47 pm
Hi Terry
Great post and blog. Its been a great class with Jonathan and Mark. The mind game perspective has been awesome.
Thanks
Stan
October 27th, 2009 at 5:16 pm
That’s correct Stan, getting into the mind of the prospect and addressing their pain is key to effective marketing.
Best of Success!
Terry
October 27th, 2009 at 4:12 pm
Hi Terry
Great video and post. Well done. Keep up the good work.
Irene
October 27th, 2009 at 5:16 pm
Hey Terry,
Very well done, lots of great info. I like the visuals!
Thanks,
Don
October 27th, 2009 at 5:17 pm
Hi Don,
Thanks for stopping by. Wait to you see my next post using what I learned from the book Napkin Presentations!
See you soon.
Terry
October 27th, 2009 at 5:27 pm
That s great information Terry,
Thanks for sharing.
Chris
Christopher Reid´s last blog ..Wordpress Help Video Tutorial
October 27th, 2009 at 6:50 pm
Thanks for stopping by Christopher!
October 27th, 2009 at 8:00 pm
Hey Terry!
Your leadership in the online community is appreciated! Great information to help marketers learn how to “think” like the top earners to create successful PPC campaigns that get results!
Keep it coming my friend!
Greg taylor Internet MLM Mentor
Greg@Internet MLM Mentor´s last blog ..Pay Per Click Secret 95 -98% Do Not Have Right (PART 2)
October 29th, 2009 at 2:21 am
V for Valuable content! Thanks for caring to share this, Terry!
~Jaclyn Castro
October 29th, 2009 at 2:37 pm
Thanks for stopping by Jaclyn!
You have a choice so, make it a better than terrific day!
Terry
Terry Petrovick´s last blog ..Pay Per Click (PPC) Success Secrets to Create More Profits
October 29th, 2009 at 1:49 pm
Terry,
Thanks for sharing these tips. I look forward to learning more from you. Bonnie
November 2nd, 2009 at 11:24 am
Great stuff Terry!
and for sure the content as well.
You master the marker I want to say
Thanks,
Riina
November 2nd, 2009 at 1:14 pm
Thanks Riina for your kind words and for stopping by. Let me know if I can help you in any other ways…
Best of Success!
Terry
Terry Petrovick´s last blog ..Pay Per Click (PPC) Success Secrets to Create More Profits
November 3rd, 2009 at 10:58 am
Very helpful, Terry. I think PPC can be extremely intimidating and believe more people need to know that this skill is not just for the “guru’s”. I look forward to your next training on this hot topic!
Kellie Stewart´s last blog ..Lead to Succeed
November 3rd, 2009 at 1:24 pm
Hi Kellie, I totally agree with you and if the truth be know PPC intimidates many successful leaders I know. But, like anything it is simply a skill once learned you can use to create massive wealth.
You have a choice so, make it a better than terrific day!
Terry
Terry Petrovick´s last blog ..Pay Per Click (PPC) Success Secrets to Create More Profits
November 3rd, 2009 at 11:50 am
Terry,
Your Attraction Marketing shines right through. No wonder you are such a success! Great video and tips.
November 3rd, 2009 at 1:38 pm
You are VERY kind Chantel. Thank you.
You have a choice so, make it a better than terrific day!
Terry
Terry Petrovick´s last blog ..Pay Per Click (PPC) Success Secrets to Create More Profits
November 3rd, 2009 at 9:20 pm
Great message Terry!
November 4th, 2009 at 12:04 pm
Hey Terry…way to go! I put on a webinar last Tuesday afternoon with a lot of this same info. and it was very successful. I didn’t have a ton of people there but 50% wanted some further coaching.
I also tried Marks Hoverson’s technique of drawing pictures on the webinar. It works very well…it works in your video very well…very engaging.
Beautiful work!
Bruce Backman´s last blog ..Three Levels of Heaven Part 5…Level Three
November 4th, 2009 at 1:25 pm
Hi Bruce,
Thanks for the kind words. I know your coaching clients will be thrilled to have you as a mentor and coach. This stuff rocks once you master it.
You have a choice so, make it a better than terrific day!
Terry
November 13th, 2009 at 10:47 am
Hey Terry
Great post my friend. The stuff that you were saying is so bang on in my opinion. Focusing more on what is the lead costing you instead of just the CTR. So important in creating real success in PPC and in business. Focusing on just CTR does not actually show you how much you would be making and what kind of revenue’s you should be looking at getting.
Talk later
Steve
Steve´s last blog ..Setting Up Your Own WordPress.org Blog Part 2 – The Nameservers
November 13th, 2009 at 10:56 am
Right on Steve! Most people don’t get it and they end up wasting a lot of Moo-la!
Best of Success,
Terry
Terry Petrovick´s last blog ..Top 5 Productivity Tools for Network Marketers and Online Marketers
November 13th, 2009 at 1:43 pm
Terry, well i just now was able to sit down and view your vid…Very good job…Audio visual was great, lighting was great, sound/volume was great and the content was excellent.. good on ya!
November 13th, 2009 at 1:49 pm
Thanks Anna for stopping and for your kind feedback!
You have a choice so, make it a better than terrific day!
Terry
Terry Petrovick´s last blog ..Top 5 Productivity Tools for Network Marketers and Online Marketers
November 14th, 2009 at 11:51 am
Terry,
Wow I am impressed with your video. You are awesome. Keep up the great training. Thia was precise, straight forward and right to the point. I like your no “fluff” approach.
Hope that your business is going well.
Beth
Beth Hawkins´s last blog ..Bad Deadly Knowledge: Do You Think Foods You Eat Provide All Nutrients Your Body Requires? If so, You Have Been Misinformed and You May Be Innocently Killing Yourself
November 24th, 2009 at 9:29 am
Hey Terry Thanks for the Great I Info you have been sharing with Me and Others.
Gary Stubbs
Gary Stubbs´s last blog ..An Introduction To Search Engine Optimisation (SEO)
November 24th, 2009 at 12:05 pm
My pleasure Gary. Best of Success!
Terry
Terry Petrovick´s last blog ..Ranking Highly In The Search Engines Is Vital To Succeeding Online