Over the past few month’s I’ve been hearing that Google now uses speech to text conversion.
That means that they take the SPOKEN text from your videos, and convert it to text.
While they won’t say WHY they do that, the obvious answer is that they are looking for RELEVANT CONTENT!
They now use your spoken text to categorize and rank your video.
So, choose your words carefully.
After some experimenting a bit, and we’ve learned that in most cases you can improve your Google ranking with your websites by adding keywords in your spoken audio. Just using music behind written text in a slide show does not work as well.
So when you are writing your scripts, put your main keywords up front, and use them throughout the video. Use them in a natural way, but write your script just as if you were writing a web page that you wanted Google to index, because with their speech to text conversion, they are applying the same algorhtythms as if it were written text.
One more thing, since google is doing this you can bet the other search engines aren’t far behind.
Good luck with your video marketing.
August 22nd, 2009 at 6:20 pm
Thanks for the great tip, Terry. Didn’t realise that google had got that far….if that’s the way google is going with video, seems like an excellent new way for content creators to get ranked for additional keywords…..
Johneal
Johneal Rouse´s last blog ..Become more effective with your Network Marketing and manage your Time better – Free Hypnosis Session
September 24th, 2009 at 1:41 am
Terry,
Thanks for the fantastic tip my friend. Being relevant is what the game is all about if you want to really hit that targeted demographic. Making sure to use the right keywords is really going to make a huge difference in your business.
John Chatman´s last blog ..How to Instantly Increase Your Retweets & Content Syndication With the Tweetmeme Plugin for Wordpress
September 24th, 2009 at 3:11 pm
Hi John, Unfortunately, most well meaning people do not understand the google machine and how it works. For anyone doing video marketing this is critical for success!
You have a choice so, make it a better than terrific day!
Terry
November 6th, 2009 at 11:53 pm
Terry thanks for the Tip that is news to me.